In the guidebook to Florida we are first presented with a quick introduction labelled 'Practical Information.' This provides a very formal yet humourous verview of what Florida is like. Unlike the rest of the information, the introduction contains opinions instead of facts, for example, 'The only complaint a child is likely to have is the line to see Mickey Mouse is too long...' Of course, this statement may not be true, a pure example of a persuasive opinion. However, at the same time, the introduction has key factual information about the times of peak seasons and more; 'The peak season runs from December to April...'
The graphalogical layout of this guidebook is very clear yet simple, making it easy for the reader to read and understand. The writing however, is very small and there is a lot of it! The use of subheadings in this literature make it easy for the reader to find the topic they are trying to look up, for example if someone was trying to look up appropriate dress wear when in Florida, they could skip straight to the paragraph with the subheading, 'Etiquette.' The use of subheadings in a guidebook give the reader the option to skip to what they want instead of having to plough through realms of information which are no use to them! Generically there are pictures in this guidebook, making it more enjoyable for the reader; also with persuasive captions to make Florida a more desirable place to go. For example, underneath a picture of a smiling young boy it says, 'A boy enjoying a ride in a dolphin stroller, for rent at SeaWorld.' These captions persuade and ensure the readers of the amazing time they'd have in Florida, also with advertisement opportunities, for example 'SeaWorld' in the last caption.
The language used in a guidebook is mainly factual, to perform the purpose of telling the reader exactly what they need to know. Very rarely is there any opinion in the information part of a guidebook, because if there was opinion the guidebook would not fulfil it's purpose! The language is a moderate level of difficulty, due to the audience of this literature being older, around 18 - 65+.
